The New Standard

Bank of Florida rebrands and sets a new standard in the rural banking industry. Retaining its warmth and homey approach to banking, it establishes its credibility and authority as a leading rural bank in the region.

Grounded by its core values, brand pillars, and tagline, Bank of Florida reiterates their customer-centric approach. Since 2014, BOF emphasizes that in everything we do,

“It’s all about you.”

To show how the bank has grown for over 50 years, BOF, one of the top-performing rural banks in the Philippines, unveiled its new branding during the bank’s virtual rebranding launch on its official Facebook page and website, April 8, 2022.

According to Nunga, it is the right time for BOF to rebrand because the bank

“want(s) to set a new standard, especially in the digital age that rural banks like BOF can understand and keep up with the ever-changing market needs.” 

BOF’s brand identity will change from its former unique brown and yellow colors to a more modern blue and yellow colors which implies

“stability, trust, and security as a rural bank.”  

Meanwhile, the bank will maintain its Ring logo that represents the Kapampangan culture in the basultu Atin Cu Pung Singsing, while adding the element “Horizon of Hope” and other elements which represents BOF’s core values of CARING. 

Though there are changes in the branding, the bank’s signature quality service remains intact on its processes and customer service. 

“We are the same but better,” said Nunga. 

The new branding of BOF emphasizes its role as a customer-centric bank which delivers homegrown success to its clients.  

“Bank of Florida is a homegrown rural bank that empowers and supports MSMEs in Central Luzon. Guided by decades of catalyzing countryside development, BOF expands its unique grassroots approach to businesses in varying stages of growth, from seasoned industry leaders to hardworking agricultural ventures, to the new generation of business.” said Nunga. 

Nunga added that she wants to impose a professional yet warm identity that is lacking among its competitors.

“We are filling the gap that is missing in the industry––the professionalism that we entail as a banking institution, and a familiar warm approach that BOF is known for. A game-changer. Our goal is not to be at par but go above and beyond our competitors. Capable of innovating products while providing them with the service they deserve.” Nunga stated while presenting the target brand position of BOF. 

Meanwhile, BOF President and CEO Teresa David-Carlos is happy to where the bank is bounded and looks forward to the implementation of BOF’s plans that will be for the benefit of its stakeholders. 

“Bank of Florida wants to build its clients trust through providing all-inclusive customer experience backed by credibility and authority as a leading rural bank. Backed by nearly 60 years of experience, BOF's expertise and mastery played a role in developing Pampanga itself. Today, BOF continues this legacy by bringing banking products & services to MSMEs inside and outside of Pampanga.  

We want to you to know that we would understand you the most because we are just like you. BOF's approach is rooted in knowing its clients deeply, coming from the same communities it serves. As a proudly homegrown bank, you can trust BOF to understand your unique needs, and to keep your best interests at heart through sincere and genuine service.  

Lastly, we want to emphasize that it’s all about you. BOF is driven by a deep dedication to you and your success. At the heart of banking is empowering, supporting, and sustaining the growth of its clients and their businesses. BOF is committed to go the extra mile to ensure the development of your business and that of Central Luzon,” stated David-Carlos while presenting BOF’s new brand pillars. 

“In the next few years, our clients might expect that this rebranding can be already seen in our branches,“ she added. 

BOF continues to grow as a competitive bank that delivers homegrown success to the MSMEs of Central Luzon. Furthermore, it produces new innovative products and services to fit the ever-changing market needs.